From ekar to Invygo and Otto, we break down the best car subscription Dubai apps and why Otto is making a scene.
Car subscriptions in Dubai are booming. From quick rentals to flexible monthly models, more people are ditching long-term leases and ownership in favour of smarter, more adaptable ways to drive.
But not all car subscription services are built the same. Some shine on app design, some on affordability, and some leave customers frustrated with hidden fees or clunky service.
So, how does Otto — Dubai’s bold challenger brand — compare to the competition? Let’s find out.
🔍 Top Car Subscription Services in Dubai Ranked
1. Otto
What people love: Flexibility above all. One-month minimum, no contracts, no deposits, everything included. The app makes it easy to book, switch, or extend.
Where it slips: Some small app quirks (e.g. phone number formatting) and a more curated fleet than legacy players.
Why it leads: Otto is built for people who want freedom without the faff. Transparent pricing, curated cars, and a brand that doesn’t just give you a ride — it gives you a way to show up.
2. Ekar
What people love: Smooth app, cars are generally clean, and sign-up is easy.
Where it slips: Confusing pickup/drop-off rules, complaints about hidden fees, and sudden app policy changes.
How Otto compares: Otto keeps it simpler. No deposit. No long-term lock-ins. Everything — insurance, servicing, roadside — included upfront. Transparency is the real flex.
3. Invygo
What people love: Affordable options, home delivery, and insurance included.
Where it slips: Service delays and hidden charges after returns feature heavily in reviews.
How Otto compares: Otto builds trust through predictability. Clear pricing, fast support, and the confidence that when you switch cars, the only surprise is which one you’ll pick next.
4. Selfdrive.ae
What people love: Wide selection of vehicles, from budget to premium.
Where it slips: Reviews highlight inconsistent car quality and communication gaps.
How Otto compares: Otto’s fleet may be leaner, but it’s curated. Every car meets the “show up ready” standard, from sedans to SUVs to convertibles.
5. CARSWITCH (subscription side)
What people love: Known brand, easy to browse cars online.
Where it slips: More geared toward buying/selling than subscriptions, so flexibility isn’t front and centre.
How Otto compares: Otto’s whole DNA is subscriptions. No mixed messages. Just one clean, confident way to drive on your terms.
The Verdict
Dubai has options. But if you want a subscription that’s clear, flexible, and comes with a side of attitude, Otto is the smart choice.
Other services may tick boxes, but Otto rewrites the playbook. No long contracts. No confusion. Just the car that fits your life right now with the freedom to switch when the season, the city, or your vibe changes.
October’s winding down. November’s about to make a scene.
Make sure you show up ready. Choose your car subscription from just one month. No contracts.
🚗 Find your October drive today: Tap to subscribe now →
