What a journey it has been for @ottomobilitydmcc! While the wider journey spans a much longer period, the contrast between our pre-launch jitters and our current standing is something everyone involved should be immensely proud of. The days of anxiously waiting for our first customer to discover, download, and trust our app feel like a distant memory now, although doubt certainly did make its presence felt.
At Otto, our goal was never as flamboyant as wanting to revolutionise the industry or claim to transform the mobility sector. Many others aspire to such grandeurrrr, and we are more than happy to let them take on that challenge. Our aim was simple yet profound: to create a relatable and likeable brand that breaks away from the norm in an otherwise conservative and bland space. Central to this was ensuring our brand values were evident in our product delivery and, most importantly, in every customer interaction. I’m thrilled to say we are well on our way to achieving what we set out to do.
A huge thank you to everyone involved. Firstly, to the Otto team who provide exceptional customer service day in and day out. To the brand and marketing teams at @ochrebrand, @Fludium, and @weareigloo for tirelessly driving home our brand vision. And to the tech team at @primeholding for their continued guidance and impeccable efficiency. Most importantly, thank you to our customers and partners; without you, we wouldn’t be where we are today.
As we celebrate our first year, we’re proud to be recognised as one of the best car subscription in Dubai. There’s so much more to come, and though it’s only the beginning, it has been a fantastic start!
Kevin Sheepwash | Founder
